About Us

At IMAIA Beauty, we believe every woman deserves to feel confident and beautiful—without the time, hassle, or hefty price tag. Founded by a busy mum of five, IMAIA Beauty was born out of a real need for a quicker, more affordable alternative to eyelash extensions.

Like many women, I spent too much time and money trying to keep up with beauty standards that didn’t fit into my life. With five daughters and a full schedule, I knew there had to be a better way. That’s why I created our line of magnetic eyelashes—a simple, effortless way to elevate your look in minutes. No glue, no salon appointments, just lashes that are easy to apply, reusable, and look amazing.

The name IMAIA is deeply personal—it’s made up of the first initials of my five daughters. They are my inspiration, my motivation, and the reason behind everything I do. Through IMAIA Beauty, I hope to show them—and all women—that you don’t have to sacrifice self-care or self-expression, even in the busiest seasons of life.

Welcome to IMAIA Beauty. Beauty made simple, for the woman who does it all.